In this quickly modifying era and occasion, heading out ‘computerized’ is the latest phenomenon. Every traditional store is now attempting to make its online existence to remain in front of the competition. Customers nowadays choose purchasing items at the mouse click rather than spending strength and time purchasing from traditional shops. In the light of this situation, Cooliyo – a trusted customer curate lifestyle & fashion items platform carried out an informative review that has assisted in decryption the shopping behavior of women in India. The trial range of the research was three hundred thousand online female customers.
India has around hundred million women Smartphone users out of that forty percent shop on the web. Seventy percent online purchases come through a smart phone device whilst only thirty percent choose pc/tab. Fifty three percent women in metro towns like buying online as compared to forty seven percent in collection two or three markets.
According to the survey, eighty percent women decide to connect with designers while purchasing fashion and lifestyle items online after provided an alternative. When questioned, almost all of the women mentioned that they become confident when a designer suggests a specific item to them. Selecting the ideal clothing or footwear online was the greatest obstacle before as there clearly was no individualized feeling to it, said by those women’s. Nevertheless, today all of the fashion websites have professional designers who assist them to select item which completely fits their personality, therefore making their online buying experience far more trouble-free and arranged.
Women online shoppers in the age group of eighteen-twenty four are the most activated and comprise of fifty-two percent as contrasted to 20% between the age bracket of twenty five-thirty-four, six percent above the age of thirty-four and two percent less than the age of eighteen years old. On an average, lots of the ladies like buying online in between 9–11 pm that too on Fridays and Mondays. Furthermore, 80% ladies like Cash on shipping payment method while only 20% choose for online transactions, stated the survey.
On an average, ladies buy in the following item categories:
• Thirty-five percent clothing
• Twenty-six percent fashion jewelery
• Nineteen percent fashion items
• Eight percent footwear
• Twelve percent house décor
Mr. Mangesh Panditrao, co-founder & Chief Executive Officer, cooliyo, mentioned, “It has been more than a year since we began cooliyo and nowadays we've around two million active users who participate on a regular basis with our team. Cooliyo is one of the couple of professionals in the market who gives designers guidelines to customers to help them take a good alternative. We've noticed a 300% rise in conversion rates because of customers personal connection with a stylist. We organize to increase our number of users to five million in the upcoming 1 year.”
On the other hand, this trend is also visible in Bangladesh and it seems this trend is rapidly growing. Like Indian women, Bangladeshi women are also getting lots of intention to buy ornaments, jewelry, salwar kameez and sharees from online! Like Cooliyo, Emarket71.com also performed a campaign in which they discovered that most of the Bangladeshi online shoppers are Girls or Women! That's a great victory for this country.