In this quickly modifying era and occasion, heading out
‘computerized’ is the latest phenomenon.
Every traditional store is now attempting to make its online existence
to remain in front of the competition. Customers nowadays choose purchasing
items at the mouse click rather than spending strength and time purchasing from
traditional shops. In the light of this situation, Cooliyo – a trusted customer
curate lifestyle & fashion items platform carried out an informative review
that has assisted in decryption the shopping behavior of women in India. The
trial range of the research was three hundred thousand online female customers.
India has around hundred million women Smartphone users out
of that forty percent shop on the web. Seventy percent online purchases come
through a smart phone device whilst only thirty percent choose pc/tab. Fifty
three percent women in metro towns like buying online as compared to forty
seven percent in collection two or three markets.
According to the survey, eighty percent women decide to
connect with designers while purchasing fashion and lifestyle items online
after provided an alternative. When questioned, almost all of the women
mentioned that they become confident when a designer suggests a specific item
to them. Selecting the ideal clothing or footwear online was the greatest
obstacle before as there clearly was no individualized feeling to it, said by
those women’s. Nevertheless, today all of the fashion websites have
professional designers who assist them to select item which completely fits
their personality, therefore making their online buying experience far more
trouble-free and arranged.
Women online shoppers in the age group of eighteen-twenty
four are the most activated and comprise of fifty-two percent as contrasted to
20% between the age bracket of twenty five-thirty-four, six percent above the
age of thirty-four and two percent less than the age of eighteen years
old. On an average, lots of the ladies
like buying online in between 9–11 pm that too on Fridays and Mondays.
Furthermore, 80% ladies like Cash on shipping payment method while only 20%
choose for online transactions, stated the survey.
On an average, ladies buy in the following item categories:
• Thirty-five
percent clothing
• Twenty-six
percent fashion jewelery
• Nineteen
percent fashion items
• Eight
percent footwear
• Twelve
percent house décor
Mr. Mangesh Panditrao, co-founder & Chief Executive
Officer, cooliyo, mentioned, “It has been more than a year since we began
cooliyo and nowadays we've around two million active users who participate on a
regular basis with our team. Cooliyo is one of the couple of professionals in
the market who gives designers guidelines to customers to help them take a good
alternative. We've noticed a 300% rise in conversion rates because of customers
personal connection with a stylist. We organize to increase our number of users
to five million in the upcoming 1 year.”
On the other hand, this trend is also visible in Bangladesh and it seems this trend is rapidly growing. Like Indian women, Bangladeshi women are also getting lots of intention to buy ornaments, jewelry, salwar kameez and sharees from online! Like Cooliyo, Emarket71.com also performed a campaign in which they discovered that most of the Bangladeshi online shoppers are Girls or Women! That's a great victory for this country.
Online shopping is getting popular day by day. In this age, we all are fighting with the time and Online Shopping stores really provide us great opportunity to save time and buy anything we want from our home.
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